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The firm is regularly praised for being reliable, trustworthy and efficient. In general, clients are positive about the services provided to them by WorldFirst online and over the telephone. As such, we assume that while the majority of reviews come from the UK, where Worldfirst has its biggest client base, they also include WorldFirst Australia reviews and WorldFirst Singapore reviews.īelow is a genuine, verified, comment by a client we have referred to them: World First had 96% positive reviews on Feefo, TrustPilot and ReviewCentre, combined.Īll three websites show a myriad of client reviews relating to customers across the globe. There are approximately 200 WorldFirst reviews to be found on ReviewCentre, another of the largest client review engines. In its time with Feefo, WorldFirst was regularly granted the Feefo Platinum Trusted Service Award so it’s no surprise WorldFirst is already rated in the best possible category on TrustPilot. It’s a shame WorldFirst have lost all of their previous client reviews from Feefo since migrating to TrustPilot but having monitored the company closely over many years we can attest to their excellent previous reviews. WorldFirst now has over 2,000 reviews on TrustPilot – rated as excellent with a score of 4.3 / 5, down on the 4.7 / 5 score the firm enjoyed in 2020. Despite the fact Feefo remains one of the most credible user review companies on the planet, TrustPilot seems to have become the go-to review platform for consumers and businesses alike. Prior to their switch from the review platform Feefo to TrustPilot, there were over 7,100 WorldFirst client reviews on Feefo, rating the company 98/100. Still, the move has no doubt aggravated a number of existing clients and WorldFirst will want to hold steady on its new pricing strategy, which, according to WF FAQs, is “competitive”. Its multi-currency account solution is also operated in tandem with more trustworthy and respected banking partners. WorldFirst can also provide business customers with dedicated account management and a range of currency hedging tools that enable businesses to better manage currency risk. Wise specialises in purely online spot transfers, whereas WorldFirst provides this functionality and much more. To us, it’s not wholly unsurprising that WorldFirst reversed its decision as the firm has always provided much more value to its clients than Wise. The move, which appeared to be a direct result of the acquisition by Alipay, has since been reversed in 2022. On July 23, 2019, WorldFirst announced they were shifting to a more transparent and more understandable pricing model that would compete directly with Wise’s rates for SME clients and would be cheaper for clients sending significant volumes overseas. July 2019 Pricing Initiative - No Longer Valid in 2022 The move never materialised and a number of Amazon sellers from the US were caught up in the US-China trade spat. Days later, it was discovered that WorldFirst had been bought by Ant Financial, the Chinese conglomerate behind AliPay and AliBaba, for a consideration of USD $700m.Īt the time, it was reported by articles in the media that WorldFirst USA would reopen in the future under a new name and would be a separate business named Omega Money Transfers with no relationship to Ant Financial’s WorldFirst. In January of 2019, as part of its reorganisation process, WorldFirst decided to stop taking on US based clients and shut down its entire US operation.
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During the year to follow, the company also entered into an internal reorganisation process to better adjust itself for its new future. This rebranding process also included a lot more focus on a specific segment – online sellers, which has proved itself as a highly commercially viable direction for the company. On June 21, 2017, WorldFirst (including WorldFirst UK and WorldFirst Australia) changed its logo and overall website appearance towards a more colourful and less simplistic design than before.